Green Velvet is a boutique interior branding studio based in New York
Your brand is more than a logo or a tagline—it’s a feeling, an experience, and a story waiting to be told.
At Green Velvet, we specialize in creating spaces that sell, seamlessly blending your digital and physical identities into one unforgettable presence.
Whether it’s the café that becomes the city’s new favorite hangout or the boutique hotel where every detail feels like it was made just for your guests, we design environments that attract, captivate, and inspire.
As Seen In
Portoflio
-
![]()
Historic Multi-Family Residential
Once a marble factory and then a trophy factory, Green Velvet partnered with 43 North and Bace Build to reimagine this 6500 sq ft commercial building and transform it into a multi-family residential building with historic charm. Releasing F/W 2024.
-
![]()
Mobile Cigar and Bourbon Lounge
Green Velvet partnered with Event Pros to meticulously craft a luxurious mobile cigar and bourbon lounge, seamlessly blending sophistication with nostalgia. The interior features rich walnut accents, plush velvet seating, and ambient lighting, creating a haven for connoisseurs seeking a unique sensory experience at upscale events on Long Island. Releasing F/W 2024.
-
![]()
Invite-Only Whisky Vault
Within the prestigious Nippon Club Tower on Billionaire’s Row, Green Velvet partnered with Braeburn Whisky to create an innovative integration of a sales environment and investment experience. This hybrid space brings life to one of the many half-vacant commercial buildings around the city. Completed F/W 2023.
-
![]()
Digital Marketing Agency
A concept within a leading digital marketing agency’s office in Garden City, rendered using Artificial Intelligence.
-
![Commercial Office Renovation]()
Engineering Office
Showcasing a transformative approach to workplace design, this commercial office renovation in Rhode Island focuses on enhancing employee experience through open layouts and collaborative areas, fostering both creativity and productivity. Releasing F/W 2024.
Kind words from past and present design collaborations:
I worked with Samantha on a project and I was impressed with her design ideas. There was nothing cookie cutter with her approach. The rooms she created were original and fun while still remaining elegant and sophisticated.
“
Michael
I’ve had the pleasure to know Samantha […] and can speak very highly of her work and professionalism. […] She has an amazing eye for what she does and has incredible taste. She excels beyond her work and is an amazing personality, which makes working with her that much easier.
“
James
“
Green Velvet and Samantha Lopez did a marvelous job of designing our New York offices. Highly recommend for design projects.
Taylor
“
Samantha is an extremely talented designer. She is hardworking; her innovative ideas, style, and passion for detail and great design shows in any project she does. I have worked with her in several hospitality, residential and retail projects and I would highly recommend her.
Melpi
Our Studio
SAMANTHA LOPEZ, ASSOC. IIDA, our creative director and founder based in New York and Connecticut, specializes in effectively communicating brand identity in both digital & physical spaces. Her work has been featured in Architectural Digest, Hospitality Interiors, Elle Decor, Vogue, Dwell, The Commercial Observer, and more.
GREEN VELVET purposefully engages with a wide spectrum of industries, including the hospitality, retail, commercial & real estate sectors nationwide. Our vision is to create memorable spaces for brands with their end consumer in mind, elevating a brand and its product in the eyes of its clients and competitors.
OUR DESIGNS showcase a niche aesthetic inspired by architecture and objects from the ’70s and early ’80s. The firm is known for experimenting with techniques that juxtapose sophisticated contemporary design against vintage patterns, identities & furnishings.
OUR TEAM is comprised of interior designers, architects, graphic designers, photographers, videographers, digital marketers, copywriters, & publicists. We bring a multitude of creatives to our table to wholly craft interior brands from initial concept to client perception.
OUR MISSION is simple yet profound – each space we design is meticulously curated to reflect the individuality of our clients and the essence of their brand.
We pride ourselves on resisting the allure of repeatable, formulaic approaches. Our commitment to uniqueness & innovation drives us to explore fresh ideas, materials, & concepts, resulting in brands that are as distinctive as the individuals who interface with them.
We deliberately limit our projects to a select few at any given moment. This intentional approach ensures that we can dedicate ample time, attention, and creativity to each one. We believe in the power of focus, allowing us to craft interior brands that surpass expectations and transcend the ordinary.
Did You Know?
Using a signature color can increase brand recognition by 80%
Revenue increases by 33% when a brand presents itself to consumers consistently
Inspo
Our Process
We craft brand personas in a digital, two-dimensional space and then translate them into a physical one.
Press
media@greenvelvetny.com
“The ceiling — which had once been ugly acoustic tiles — was replaced with gold mesh tiles, and then the borders were painted red. There are plenty of dark leather accent chairs, in keeping with the men’s club/speakeasy vibe, as well as unique wall sconces and a chandelier hung with brass chains.
On the way into the tasting room is a seating area with a leather couch and a long row of wall-mounted bookshelves, complete with antique collectibles like a vintage toy Porsche and dozens of old books, and on the other side is a curved wooden bar stocked with whiskies. […]”
“One of the things I'm finding is, as a product of Covid, We've all changed a little bit. Whether or not we want to admit it, and the way that reflects in hospitality is that we want to feel especially comfortable. (…)
I’m seeing that spill over a lot into hospitality, for example in lobbies, reception desks are much more residential - it's not the big bulky hotel reception desk anymore. There are little details in the lounge areas and restrooms, even. (…)
It's a distinct contrast to the 80s - if you looked at a corner of a hotel lobby in the 80s or 90s, you'd know exactly where you were, but if you took a snapshot of a corner of a hotel lobby today, it could be someone's home."