Vendor Highlight: Bijou. “Ridiculously Good Looking Wallpaper”
Hospitality is a competitive domain. This is why creating a space that leaves a lasting impression on guests is one of the key factors that can make or break a hotel or restaurant. One often overlooked yet powerful tool in achieving this is bespoke wallpaper. By designing your own wallpaper, you can seamlessly integrate your brand identity into the very walls of your space, inherently setting you apart from the competition.
Welcome! Here, Green Velvet will explore why creating your own wallpaper is crucial for hospitality spaces, and how it can significantly benefit your business. We’ll share how you can increase your ROI in the interior design of your space simply by implementing thoughtful design. All while showcasing how Bijou, a leader in custom wallpaper, has been a pioneer in solving this common problem faced by businesses.
“An Investment You Can Experience” by Green Velvet. Bespoke Wallpaper by Bijou.
Setting Yourself Apart
In a world filled with countless hospitality options, standing out is key. Well, maybe it’s the lock - and bespoke wallpaper is the key. To put it frankly, customized wallpaper sets you apart from the competition and doesn’t have to break the bank. Even modest additions of custom wallpaper to your hotel or restaurant can showcase your commitment to attention to detail, and elevate the overall ambiance of your space. Off-the-shelf wallpapers, though convenient, often fall short when it comes to meeting the unique story of each business since they lack a personal touch. When guests have a remarkable experience, they are more likely to return and spread the word. Bespoke wallpaper contributes significantly to this positive experience. The uniqueness and thoughtfulness of the design leave a lasting impression, making guests more inclined to choose your establishment for future visits and recommend it to others.
Brand Integration
Imagine guests walking into your establishment and being greeted by a design that feels like an extension of your brand. Well, unfortunately, generic patterns and designs won’t get you there. Stocked wallpapers fail to capture the ethos and character of a brand, leaving spaces feeling uninspiring and indistinct to guests. The reality is that the walls of your hospitality space are a canvas to tell the story of your brand. Creating your own bespoke wallpaper allows you to have complete creative control in infusing your space with your brand's personality, values, and aesthetics. You can choose designs, colors, and patterns that resonate with your brand, ensuring that every element complements your overall vision. Whether it's incorporating your logo, using signature colors, or featuring custom graphics, every plane of your client-facing space can become an extension of your brand - making bespoke wallpaper one of your biggest marketing tools.
Encouraging Client Returns and Referrals
Bespoke wallpaper provides a unique opportunity to create a visual atmosphere that resonates with your target audience and becomes the topic of their conversation. In “An Investment You Can Experience”, a whisky vault on Central Park South, Green Velvet utilized custom wallpaper on every wall. We intentionally incorporated an homage to our client's Scottish origin and Carnegie's generosity, as the project is located just across from Carnegie Hall. We leaned on our friends at Bijou to recreate an ink sketch of three men crying over their last bottle of whisky - originally exchanged between Burne-Jones and Andrew Carnegie in the 19th century - and transform it into wallpaper. Making you do a double take, this hidden design detail covertly relates to guests’ similar mourning as they depart the whisky lounge. As a studio focused on brand development through interior design, Green Velvet created this wallpaper not only to integrate Braeburn Whisky’s brand into space on a deeper level but also to create a talking point for its guests; one of the many examples of how bespoke wallpaper can make guests’ experiences more memorable and immersive.
“An Investment You Can Experience” by Green Velvet. Bespoke Wallpaper by Bijou.
Bijou: A Solution to Generic Wallpaper
Enter Bijou, a trusted name in the world of custom wallpaper. With a deep understanding of the challenges faced by businesses in the hospitality industry, Bijou specializes in creating tailor-made solutions that transform spaces into true reflections of their brand identities. When it comes to creating your own bespoke wallpaper, look no further. With a dedication to quality craftsmanship and a commitment to helping businesses leave an indelible mark on their guests, Bijou offers a wide range of customizable wallpaper options to suit your unique needs.
Patient Iterations for Perfection
One shining example of Bijou's expertise lies in their collaborative capabilities. Through the entire design process of “An Investment You Can Experience,” Bijou worked closely with us to ensure every detail met our vision. Bijou's team of experienced graphic designers and artists, known for their ability to bring ideas to life, were instrumental in translating our unique style into a visual masterpiece. Fabricating bespoke wallpaper is an art, and Bijou understands the importance of patience and precision. Throughout the process, they worked tirelessly, going through several iterations until we were completely satisfied with the result - this dedication to excellence is one of the key elements that sets Bijou apart in the industry.
A World of Options
To take it to the next level, Bijou also offers a diverse range of substrates to print on, allowing you to choose the perfect texture for your space. Whether you prefer a smooth, luxurious finish or a textured, tactile surface, Bijou has the options to bring your vision to life. More importantly, for hospitality spaces like hotels and restaurants, durability is a paramount concern. These areas experience a high volume of foot traffic, requiring wallpapers that can withstand the test of time. Bijou provides type-II vinyl wallpapers, specifically designed for commercial applications. This high-quality material ensures that your investment in bespoke wallpaper is not only visually stunning but also built to endure the demands of public spaces.
Bespoke Design That Won’t Break the Bank
Bijou revolutionizes the world of custom wallpaper by offering a unique opportunity to infuse your brand story into your hotel or restaurant without straining your budget. What further sets Bijou apart from the rest is their remarkable promise to never require minimum orders, ensuring that maximum style is accessible to all. This means you have the freedom to explore the transformative power of bespoke elegance, tailored precisely to your vision, without constraints on space or size. In an industry where customization often comes at a premium, Bijou stands out as one of the smartest choices for your space, offering competitive pricing that rivals the cost of paint, and paves the way for an ROI of your space through effective and affordable interior design. With Bijou, your dream hotel or restaurant is not only possible but also wonderfully within reach.
With Bijou, it's not just about creating wallpaper; it's about crafting an experience that breathes life into your surroundings. Their commitment to limitless possibilities is palpable in every design. They proudly affirm, "Your vision, our commitment to limitless possibilities." Bespoke wallpaper is a powerful tool for creating a one-of-a-kind atmosphere in your hospitality space. It allows you to seamlessly integrate your brand identity, create an unforgettable guest experience, and distinguish yourself from competitors.
With a team of experienced graphic designers, a range of substrate options, and a focus on durability, Bijou is the go-to source for businesses seeking to transform their spaces into unforgettable brand experiences. By investing in the interior design of your space and utilizing custom wallpaper, you not only enhance the visual appeal of your space but also increase the likelihood of client returns and referrals. It's important to note that not all design choices will lead to a positive ROI; consulting with a professional interior designer who is knowledgeable about local market trends and can make design decisions tailored to your specific situation is crucial. Together, we can bring your vision to life through Bijou’s unique ability to create the perfect bespoke wallpaper for your hospitality space. Elevate your brand and leave a lasting impression with every guest who walks through your doors.
